Two separate ideas are proposed for a new line of jewelry stores with the flagship on Madison Avenue. The store will eventually feature other luxury items such as leather accessories, scarves, and watches. A space for a rotating monthly exhibition for emerging designers would help bring new clientele into the store. Both ideas use rich materials such as cast glass curved panels, stone floors, and upholstered leather walls giving a timeless quality to the interior. A lighting scheme at the storefront utilizes LED technology to change colors and moods emphasizing the 2 story storefront and drawing customers onto the 2nd floor.